Notes on UX design principles.

Why responsive design matters for ecom store

When someone lands on your site, they're not always sitting at a desktop. They might be scrolling on their phone during a commute, browsing on a tablet in bed, or looking at your latest collection on a laptop at work. Right now, roughly half of all web traffic

Don't make the mistake of designing for a vague persona

It's easy to fall into the trap of designing for a persona that seems clearly defined on the surface but doesn't actually translate to anything meaningful. These deceptive personas simply state an age range, sex, and income level that make it near impossible to gain any