Mindblown: a blog about philosophy.

Advertising is a problem solving business. Creating a campaign is a problem solving exercise and the brief is a tactical plan that will help you find creative solutions. A strong strategy also defines objectives, goals, and aims.  Strategic thinking is at the heart of creativity, and combining it with creativity wins new business.  Creatives usually…

I’m sure you’ve heard the saying “appeal to human desires”. If you’re a copywriter or someone who’s worked in marketing, you would, more than likely, have heard it in passing. I first came across it when reading The Robert Collier Letter Book. Collier was giving his opinion on why he believed one Well’s History sales…